Running Google Ads without a secure and compliant setup can lead to wasted ad spend, poor performance, or even permanent account suspension. A risk-free setup focuses on security, policy compliance, and user trust from day one.
This checklist outlines the essential steps every business should complete before launching Google Ads campaigns to ensure smooth approvals, long-term stability, and sustainable growth.
Account Security Essentials
- Enable two-factor authentication (2FA)
- Use strong, unique passwords
- Limit admin access to trusted users only
- Review linked Google accounts regularly
Billing & Payment Safety
Billing issues are a common cause of suspension. Secure billing before launch.
- Use verified business payment methods
- Enable billing alerts and notifications
- Avoid shared or untrusted cards
- Confirm billing country and tax information
Policy-Compliant Campaign Setup
- Clear and accurate business information
- No misleading claims or false guarantees
- Proper use of ad extensions
- Transparent ad messaging
Secure & Trust-Ready Landing Pages
- HTTPS with valid SSL
- Clear contact details and privacy policy
- Fast loading & mobile optimized
- Ad message aligned with page content
Keyword & Targeting Control
- Avoid restricted or misleading keywords
- Use negative keywords
- Match intent with landing pages
- Start with conservative budgets
Tracking, Monitoring & Optimization
- Google Ads conversion tracking
- Google Analytics integration
- Daily performance monitoring
- Spend alerts
Final Checklist Insight:
Build a risk-free setup before scaling budgets to protect performance and account longevity.